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Argos launches augmented reality app

Argos launches augmented reality app
Monday August 18 2014

A new Argos scan function will bring the Argos catalogue to life for over 8 million people

Over 300 pieces of AR content have been built into the latest Argos catalogue, which launched in the last week. It’s hoped it will encourage smartphone and tablet users to access extended ranges, product videos, special offers and quizzes online.

Powered by HP and Aurasma and branded ‘Argos Scan’, the functionality will be accessible to the over 8 million customers who have downloaded
the Argos smartphone and tablet apps.

The retailer explained that thanks to the Aurasma SDK (Software DevelopmentKit) used for Argos Scan, customers no longer need to download a separate app. They simply need to look for the special Argos Scan icons within the latest catalogue, open the Argos Scan function within the Argos app and scan the corresponding page/imagery using the camera on their smartphone or tablet device to launch product videos and 3D models, games and competitions.

“Customers can get a much richer shopping experience with us online including twice the range of products, the latest offers and ability
to check stock levels in stores, so building a bridge between our physical and digital channels remains a key priority for us,” commented Bertrand Bodson, chief digital officer at Argos parent company Home Retail Group.

“We were really encouraged by the high levels of engagement from customers in our initial augmented reality trials. Our newest catalogue launching this month features many more pages and even more examples of ‘scanable’ 3D content, including lots of fun features for children to play with.”

Argos first trialled AR technology from Blippar in its catalogues and 2013 printed Christmas gift guide, which resulted in more than 1.5 million ‘blipps’ from customers who had downloaded the Blippar app.

Earlier this month, Argos also announced it was trialling the replacement of its physical catalogues with an in-store tablet and Scala digital signage solution across seven of its UK stores.